ROLL-UP DUFFLE
ROLL-UP DUFFLE
ROLL-UP DUFFLE
Softgood product designed for a defined user group. Developed with an original and durable pattern that balances function, usability, and aesthetics. Final outcome is a fully functional, shelf-ready model built for real-world use.
Softgood product designed for a defined user group. Developed with an original and durable pattern that balances function, usability, and aesthetics. Final outcome is a fully functional, shelf-ready model built for real-world use.
DURATION 6 WEEKS
DURATION 6 WEEKS
TARGET USER GROUP
TARGET USER GROUP
Frequent Travelers-
Including camping, car camping, road trips, solo travel, nomadic lifestyles, etc.
Demographics-
25% of frequent travelers are 18-29 and more than 50% of Generation Z are considered frequent leisure travelers
40% of frequent travelers were planning trips to national parks
Pain Points-
Organization: even when well packed the car ends up a messy pile after the first day.
Durable Gear: most high quality gear is not only more expensive but larger, making packing difficult especially for solo travelers.
Frequent Travelers-
Including camping, car camping, road trips, solo travel, nomadic lifestyles, etc.
Demographics-
25% of frequent travelers are 18-29 and more than 50% of Generation Z are considered frequent leisure travelers
40% of frequent travelers were planning trips to national parks
Pain Points-
Organization: even when well packed the car ends up a messy pile after the first day.
Durable Gear: most high quality gear is not only more expensive but larger, making packing difficult especially for solo travelers.
Frequent Travelers-
Including camping, car camping, road trips, solo travel, nomadic lifestyles, etc.
Demographics-
25% of frequent travelers are 18-29 and more than 50% of Generation Z are considered frequent leisure travelers.
40% of frequent travelers were planning trips to national parks
Pain Points-
Organization: even when well packed the car ends up a messy pile
after the first day.
Durable Gear: most high quality gear is not only more expensive but larger, making packing difficult especially for solo travelers.
MARKET RESEARCH- CURRENT SOLUTIONS
MARKET RESEARCH- CURRENT SOLUTIONS
DESIGN CRITERIA
01
01
01
VERSATILE
VERSATILE
VERSATILE
02
DURABLE
03
ECO-FRIENDLY
04
AESTHETIC
05
PORTABLE
02
02
DURABLE
DURABLE
03
03
ECO-FRIENDLY
ECO-
FRIENDLY
04
04
AESTHETIC
AESTHETIC
05
05
PORTABLE
PORTABLE
IDEATION
IDEATION
FINAL CONCEPT
FINAL CONCEPT
A roll-up duffle that enhances organization, versatile storage, and sustainability. It hangs from a car headrest for easy access then zips into duffle mode for seamless transport.
A roll-up duffle that enhances organization, versatile storage, and sustainability. It hangs from a car headrest for easy access then zips into duffle mode for seamless transport.
PROTOTYPING
PROTOTYPING
A roll-up duffle that enhances organization, versatile storage, and sustainability. It hangs from a car headrest for easy access then zips into duffle mode for seamless transport.
A roll-up duffle that enhances organization, versatile storage, and sustainability. It hangs from a car headrest for easy access then zips into duffle mode for seamless transport.
Used in the car by hanging around the front or back of the headrest and adjusting strap length. Able to accommodate user's needs depending on other gear and passengers.
Used in the car by hanging around the front or back of the headrest and adjusting strap length. Able to accommodate user's needs depending on other gear and passengers.
Used in the car by hanging around the front or back of the headrest and adjusting strap length. Able to accommodate user's needs depending on other gear and passengers.
VERSATILE STORAGE
VERSATILE STORAGE
VERSATILE STORAGE
DETACHABLE POCKET
DETACHABLE POCKET
DETACHABLE POCKET
Unbuckle the top pocket and take it on the go. Perfect for small essentials like toiletries and technology.
Unbuckle the top pocket and take it on the go. Perfect for small essentials like toiletries and technology.
Unbuckle the top pocket and take it on the go. Perfect for small essentials like toiletries and technology.
ELASTIC POCKETS
ELASTIC POCKETS
ELASTIC POCKETS
ENDLESS POSSIBILITIES
ENDLESS POSSIBILITIES
ENDLESS POSSIBILITIES
Can be used to store everything from clothes and personal items to camping gear and technology. Organized and compartmentalized storage ensures easy access to belongings and keep items neatly separated whether for a road trip, camping adventure, or everyday commute.
Can be used to store everything from clothes and personal items to camping gear and technology. Organized and compartmentalized storage ensures easy access to belongings and keep items neatly separated whether for a road trip, camping adventure, or everyday commute.
Can be used to store everything from clothes and personal items to camping gear and technology. Organized and compartmentalized storage ensures easy access to belongings and keep items neatly separated whether for a road trip, camping adventure, or everyday commute.
BRANDING
BRANDING
please contact me to discuss a potential project or learn more about my work
please contact me to discuss a potential project or learn more about my work
please contact me to discuss a potential project or learn more about my work
563 - 513 - 6222
paigewinter23@gmail.com
563 - 513 - 6222
paigewinter23@gmail.com
563 - 513 - 6222
paigewinter23@gmail.com